Frase looks simple at $49 per month on the official Frase homepage. One plan, one price, one click, done, right?
Not quite. The real buying decision starts the moment you ask how many articles your team publishes, how many domains you monitor, how many seats you need, and whether you care about AI visibility tracking or AI crawler monitoring. Understanding what is AI and how it fits into your workflow helps you see why these capacity gates determine your final bill.
If you’ve been researching Frase pricing across the SERP, you’ve probably seen “$45/month Basic” or “$115/month Team” quoted as current options. Those plan names and prices no longer exist on the official Frase pricing page.
This guide uses verified June 2026 data from the official source to break down every plan, calculate annual savings, flag hidden costs, and show you which plan to budget for, whether you’re a solo publisher, a five-person SEO team, or an agency evaluating content optimization platforms. If you’re still comparing which best AI writing tools fit your content workflow, start there and come back here for the Frase-specific math.
Frase Pricing at a Glance (June 2026)
Before diving into feature gates and capacity limits, here is the current pricing snapshot with both billing options calculated side by side.
| Plan | Monthly Billing | Annual Billing (per month) | Annual Total | Annual Savings | Included Seats |
|---|---|---|---|---|---|
| Starter | $49/mo | $39/mo | $468/yr | ~$120/yr | 1 |
| Professional | $129/mo | $103.20/mo | $1,238.40/yr | ~$309.60/yr | 3 |
| Scale | $299/mo | $239.20/mo | $2,870.40/yr | ~$717.60/yr | 5 |
| Enterprise | Custom | Custom | Custom | Custom | Custom |
How annual pricing works: Frase states that annual billing saves 20 percent on all plans and up to $720/year on Scale. The annual equivalents above are calculated by applying the 20 percent discount to the published monthly price.
Enterprise billing: Enterprise pricing is custom and requires contacting Frase sales: no self-serve monthly or annual checkout is available for this tier.
Quick Pricing Verdict
| Metric | Details |
|---|---|
| Starting Price | $49/month (Starter plan) |
| Practical Tier | Professional ($129/month) |
| Free Plan / Trial | No permanent free plan; 7-day free trial (no credit card required) |
| Plan to Avoid | Starter (for teams of 2 or more users) |
| Major Hidden Cost | Extra seats at $29/month per seat; unpriced add-ons |
| Best Alternative | Surfer SEO ($59/month starting price) or Clearscope |
| Verified As Of | June 18, 2026 |
Why You Still See Old Frase Prices Online
If you’re comparing Frase pricing articles from 2024 or early 2025, you’ll notice many still reference “Basic,” “Team,” “$45/month,” “$115/month,” or even “$15/month” entry prices. Those plan names and prices do not appear on Frase’s current official pricing page.
Several third-party directories, including Capterra and general AI tool comparison sites, still display outdated plan structures. The current Frase pricing page lists four public plans: Starter, Professional, Scale, and Enterprise.
Why this matters for your budget: If a competitor article quotes you $45/month for a “Basic” plan or $115/month for a “Team” plan with certain limits, that information does not reflect the current official pricing. Always verify against the official Frase pricing page before making a purchase decision.
Feature-to-Plan Map: What is Included
To make Frase’s pricing concrete, we can calculate the cost-per-article across plans based on their default monthly capacities. On the Starter plan, your $49/month gets you 10 AI-optimized articles, resulting in a cost of $4.90 per article. Professional drops this to $3.23 per article ($129 for 40 articles), while Scale provides the best per-unit value at $2.99 per article ($299 for 100 articles).
Here is what you get on each tier:
Starter: $49/mo Monthly | $39/mo Annual
Starter is Frase’s entry-level plan, designed for a solo user working on one website. Compare this with other entry tiers like Grammarly pricing structures which also focus on individual seats.
What’s included:
- 1 user seat
- 1 monitored domain
- 10 AI-optimized articles per month
- 50 audit pages per month
- 50 agent prompts per month
- 50 visibility prompts per month
- 30 days of historical SERP data
- 2 AI platforms tracked
- 1 brand voice profile
- 5 reference documents
- Full AI Agent access
- AI visibility tracking
- SEO and GEO optimization
- SERP research and competitor analysis
- Content calendar
- Auto internal linking
- API and MCP access (documented in the Frase developer hub)
What’s missing:
- No AI crawler monitoring (Professional and above)
- No multi-channel content creation (Scale and above)
- No data exports (Scale and above)
- No SSO/SAML, white-label portal, or dedicated account manager (Enterprise only)
Who it’s for: A solo publisher or freelance SEO professional managing one website who publishes up to 10 optimized articles per month. If you have even one teammate who needs access, Starter is already too small: it includes exactly one seat with no public extra-seat option.
Professional: $129/mo Monthly | $103.20/mo Annual
Professional is where Frase becomes a team tool. This is the plan most small SEO teams should evaluate first.
What’s included:
- 3 seats included (additional seats at +$29/seat)
- 5 monitored domains
- 40 AI-optimized articles per month
- 250 audit pages per month
- 200 agent prompts per month
- 200 visibility prompts per month
- 90 days of historical SERP data
- 3 AI platforms tracked
- 5 brand voice profiles
- 25 reference documents
- AI crawler monitoring (new versus Starter)
- Everything in Starter
What’s missing:
- No multi-channel content creation (Scale and above)
- No data exports (Scale and above)
- No SSO/SAML, white-label portal, or dedicated account manager (Enterprise only)
Who it’s for: A small in-house content team or freelance team of 2, 3 people managing up to 5 websites who publish between 10 and 40 optimized articles per month. The jump from Starter to Professional quadruples article capacity, quintuples domain coverage, and adds AI crawler monitoring, making it the best value jump in the Frase lineup.
Scale: $299/mo Monthly | $239.20/mo Annual
Scale is for content operations teams and agencies that need high-volume production, multi-channel distribution, and data portability. If your workload requires complex workflows, checking Copy.ai pricing plans is highly recommended to compare high-volume team credits.
What’s included:
- 5 seats included (additional seats at +$29/seat)
- 10 monitored domains
- 100 AI-optimized articles per month
- 1,000 audit pages per month
- 500 agent prompts per month
- 500 visibility prompts per month
- 1 year of historical SERP data
- 5 AI platforms tracked
- Custom brand voice profiles
- 100 reference documents
- Multi-channel content creation (new versus Professional)
- Data exports (new versus Professional)
- Everything in Professional
What’s missing:
- No SSO/SAML
- No white-label client portal
- No dedicated account manager
- No custom SLA or priority API access
- No SOC 2 Type II attestation
Who it’s for: Agencies and in-house teams of 3, 5 people managing up to 10 client or company websites who need 100 articles per month, 1,000 audit pages, data exports, and multi-channel content creation. If your team exceeds 5 members, you’ll pay $29/seat for each additional user.
Enterprise: Custom Pricing
Enterprise is for organizations that need custom limits, security compliance, and governance features beyond what self-serve plans provide.
What’s included:
- Custom seats, domains, articles, audit pages, and prompt limits
- 8 AI platforms tracked
- Unlimited historical data
- Unlimited reference documents
- SSO/SAML
- White-label client portal
- Dedicated account manager
- Custom SLA and custom onboarding
- API priority access
- SOC 2 Type II attestation and compliance with the Frase privacy policy
- Volume pricing
What you need to know:
- No public monthly or annual price is disclosed
- Pricing is arranged through sales based on seat count, usage requirements, and security needs
- This is the only plan with SSO, white-label, and dedicated account manager access
Who it’s for: Organizations with procurement requirements around SSO, SLAs, security attestations, or white-label client delivery. If any of those words appear in your RFP, you need Enterprise.
Feature Gate Matrix: What Forces an Upgrade
Not every Frase feature is available on every plan. Core AI Agent access exists across all plans, but capacity limits and higher-tier capabilities create clear upgrade triggers.
| Feature | Starter | Professional | Scale | Enterprise |
|---|---|---|---|---|
| AI-optimized articles/mo | 10 | 40 | 100 | Custom |
| Audit pages/mo | 50 | 250 | 1,000 | Custom |
| Agent prompts/mo | 50 | 200 | 500 | Custom |
| Visibility prompts/mo | 50 | 200 | 500 | Custom |
| Included seats | 1 | 3 | 5 | Custom |
| Monitored domains | 1 | 5 | 10 | Custom |
| AI platforms tracked | 2 | 3 | 5 | 8 |
| Historical SERP data | 30 days | 90 days | 1 year | Unlimited |
| Brand voice profiles | 1 | 5 | Custom | Unlimited |
| Reference documents | 5 | 25 | 100 | Unlimited |
| AI crawler monitoring | ❌ | ✅ | ✅ | ✅ |
| Multi-channel content | ❌ | ❌ | ✅ | ✅ |
| Data exports | ❌ | ❌ | ✅ | ✅ |
| API and MCP access | ✅ | ✅ | ✅ | Priority |
| SSO/SAML | ❌ | ❌ | ❌ | ✅ |
| White-label portal | ❌ | ❌ | ❌ | ✅ |
Key takeaway: The biggest value jump is from Starter to Professional, where you gain AI crawler monitoring, 4× the article limit, 5× the audit pages, and move from 1 seat to 3. The Scale upgrade primarily adds multi-channel content creation, data exports, longer historical data, and higher capacity ceilings.
Monthly vs. Annual Billing: The Full Math
Frase offers a flat 20 percent discount on annual billing across all self-serve plans. Here’s the complete savings breakdown.
| Plan | Monthly Price | Annual Equivalent | Annual Total | You Save Per Year |
|---|---|---|---|---|
| Starter | $49/mo | $39/mo | $468/yr | ~$120/yr |
| Professional | $129/mo | $103.20/mo | $1,238.40/yr | ~$309.60/yr |
| Scale | $299/mo | $239.20/mo | $2,870.40/yr | ~$717.60/yr |
Extra-seat caveat: Frase lists additional seats at $29/seat on Professional and Scale. Whether the 20 percent annual discount applies to extra seats is not publicly disclosed. Budget extra seats at the published $29/seat rate until Frase confirms otherwise.
Is annual billing worth it? If you’re committed to using Frase for 12 months, the annual discount saves meaningful money, especially on Scale, where you keep nearly $720 in your budget. But if you’re testing Frase for the first time, start with the 7-day free trial, then consider a monthly subscription before locking into an annual commitment. Frase’s terms state that all fees paid are final and non-refundable.
Hidden Costs and Add-On Taxes
Frase’s pricing page focuses on plan tiers, but several costs sit outside the plan grid.
Frase Hidden Costs and Add-ons Breakdown
| Add-on / Hidden Cost | Pricing details | Impacted Users |
|---|---|---|
| Extra Seats | $29/month per additional seat | Professional and Scale users exceeding included seats |
| Additional Articles | Not publicly priced; requires custom quote | Users exceeding plan optimization limits |
| Audit Pages | Not publicly priced; requires custom quote | Users exceeding monthly audit limits |
| Visibility Prompts | Not publicly priced; requires custom quote | Users exceeding monthly prompt limits |
| Enterprise Security / SSO | Included in Enterprise plan only; custom pricing | Teams requiring SAML SSO and dedicated SLAs |
| Refund Policy | Non-refundable; all transactions are final | All billing cycles (monthly and annual) |
Here is a detailed breakdown of these fees:
1. Extra Seats: $29/Seat on Professional and Scale
If your team exceeds the included seats (3 on Professional, 5 on Scale), each additional seat costs $29/month. There is no public extra-seat option on Starter: you would need to upgrade to Professional first.
For a 10-person team on Scale, the math becomes: $299/month base + 5 extra seats × $29 = $444/month (before any annual discount on the base plan).
2. Article, Audit-Page, and Visibility-Prompt Add-Ons: Not Publicly Priced
Frase allows purchasing additional articles, audit pages, and visibility prompts beyond plan limits. However, the unit prices for these add-ons are not publicly itemized on the official pricing page. If you’re evaluating add-on costs, you’ll need to contact Frase directly.
Why this matters: If you’re regularly hitting your article or audit-page ceiling, upgrading to the next plan tier might be cheaper than buying add-ons, but you can’t verify that math without knowing the add-on price.
3. Enterprise Security and Support Gates
Features that require Enterprise include SSO/SAML, white-label client portal, dedicated account manager, custom SLA, custom onboarding, API priority access, and SOC 2 Type II attestation. These are not available at any self-serve price point, regardless of how many add-ons you purchase.
4. Refund Policy: All Fees Are Final
Frase’s official terms of service state that Frase does not provide refunds. Once a fee is charged, whether monthly or annual, it is final. This makes the trial-before-you-buy step especially important.
Frase Free Trial: What You Get and What You Don’t
Frase does not offer a confirmed permanent free plan. Here’s what the trial looks like:
| Detail | What You Get |
|---|---|
| Trial duration | 7 days |
| Credit card required | No |
| Plan access | Full access to all features including AI Agent, content optimization, AI visibility tracking, site audits, and publishing |
| What happens after 7 days | Trial ends; any ongoing use requires a paid plan |
| Permanent free plan | Not confirmed from available sources |
How it differs from competitors: Frase’s no-credit-card trial is buyer-friendly, you won’t be auto-charged if you forget to cancel. Compare this to tools that require card details upfront and auto-convert to paid subscriptions after the trial period.
Frase Cost at Scale: Total Cost of Ownership
The right Frase plan depends on team size and content volume. Here’s a routing table based on seat requirements.
| Team Size | Recommended Plan | Monthly Cost | Annual Cost (Base) | Notes |
|---|---|---|---|---|
| 1 user | Starter | $49/mo | $468/yr | Fits solo publishers with 1 domain and ≤10 articles/mo |
| 2–3 users | Professional | $129/mo | $1,238.40/yr | 3 included seats; best value jump from Starter |
| 4–5 users | Scale | $299/mo | $2,870.40/yr | 5 included seats; 100 articles, 1,000 audits, data exports |
| 10 users | Scale + 5 seats | ~$444/mo | $2,870.40/yr + extra seats | Extra-seat annual discount not disclosed; consider Enterprise |
| 25 users | Enterprise recommended | ~$879/mo floor | Custom | Public math ($299 + 20×$29) is a price floor, not a quote |
| 50 users | Enterprise recommended | ~$1,604/mo floor | Custom | Custom seats, security, onboarding, SLA terms needed |
| 100 users | Enterprise required | ~$3,054/mo floor | Custom | SSO, volume pricing, dedicated support, API priority required |
Important: The monthly costs for 25+ users are calculated using the published Scale base price plus extra seats at $29/seat. These represent a public-price floor, not an actual Enterprise quote. Any team above 10 users should request Enterprise pricing for accurate budgeting.
When to Talk to Sales
Not every buyer needs Enterprise, but certain triggers mean self-serve plans won’t work:
- SSO/SAML required: Enterprise is the only plan with SSO
- White-label client portal: Enterprise only
- Dedicated account manager: Enterprise only
- Custom SLA and onboarding: Enterprise only
- SOC 2 Type II attestation: Enterprise only
- API priority access: Enterprise only
- Volume pricing for 10+ seats: Enterprise recommended
- More than 100 articles per month: Enterprise custom limits
- More than 10 monitored domains: Enterprise custom limits
If none of these apply, Professional or Scale will serve your needs without a sales conversation.
Is Frase Expensive Compared With Alternatives?
Frase’s pricing sits in the mid-range for AI SEO content optimization platforms. When you look at the broader market, comparing this to the Jasper AI pricing details shows a clear difference in seat limits and usage credits.
Similarly, comparing it to Writesonic pricing structures reveals different trade-offs in template volume and credit consumption.
| Tool | Starting Price (Monthly) | Free Plan | 10-User Cost Estimate | Notes |
|---|---|---|---|---|
| Frase | $49/mo | No (7-day no-card trial) | ~$444/mo (Scale + 5 seats) | Capacity-gated by articles, domains, seats |
| Surfer | $59/mo | No (7-day trial, card required) | $359/mo (Peace of Mind, 10 seats) | Seat-gated; AI visibility tracking from Standard |
| Clearscope | $129/mo | No | $129–$399/mo | Unlimited users on all plans |
| Scalenut | $59/mo (standard) | No (7-day trial) | ~$199/mo (Professional, unlimited members) | Promotional pricing may differ |
| Semrush Content Toolkit | $60/mo | No (7-day trial) | Not publicly disclosed for 10 users | Toolkit subscription plus usage add-ons |
| MarketMuse | $0 (limited free plan) | Yes | Custom | Paid plan prices not shown; demo required |
When Frase is the better value
- No-card trial: Frase lets you evaluate the full platform for 7 days without entering payment details. Most competitors require a credit card.
- GEO and AI visibility: Frase’s AI visibility tracking and GEO optimization are core platform capabilities, not premium add-ons gated to higher tiers.
- Lower entry point: At $49/month, Frase’s starting price undercuts Surfer ($59/month) and Clearscope ($129/month) for solo users.
- API and MCP access on all plans: Unlike competitors that gate API access to premium tiers, Frase includes API and MCP access from Starter.
When alternatives are cheaper
- Unlimited-user teams: Clearscope includes unlimited users on all plans. For a 10-person team, Clearscope at $129–$399/month may cost less than Frase Scale plus extra seats at $444/month.
- Budget-conscious solo users: Scalenut starts at $59/month (standard) but promotional pricing sometimes brings it lower. MarketMuse offers a limited free plan for users who don’t need paid capacity.
- Teams needing broad SEO data: Frase focuses on content optimization, GEO, and AI visibility, not keyword volume, backlink databases, or technical site audits. If you need those, tools like Semrush serve different workflows.
How to Avoid Overpaying on Frase
To get the most value out of your Frase subscription without breaking your budget, consider these strategic steps:
- Use the 7-day free trial first: Because Frase does not require a credit card to sign up, you can evaluate the AI Agent and article audit features for a week without any auto-charge risk.
- Opt for annual billing to save 20 percent: Committing to an annual plan reduces Starter to $39/month and Scale to $239.20/month, keeping up to $717.60 per year in your budget.
- Route extra seats strategically: Professional includes 3 seats and Scale includes 5. If you have 4 users, purchasing Professional plus one extra seat ($129 + $29 = $158/month) is cheaper than upgrading to Scale ($299/month).
- Audit your monitored domains regularly: Starter includes 1 domain, Professional includes 5, and Scale includes 10. Archiving old websites keeps you from being forced into a higher pricing tier.
- Skip the Scale plan if you only need seats: Professional allows adding extra seats at $29/seat. If you don’t need data exports or multi-channel publishing, Professional with extra seats remains the more cost-effective choice.
- Request Enterprise volume quotes for larger teams: If you need 10 or more user seats, contact Frase sales to negotiate volume pricing rather than stacking $29/month extra seats on self-serve plans.
The Verdict: Which Plan Should You Buy?
Frase is well-priced for solo publishers and small teams who fit within the plan limits, but it becomes a capacity planning exercise the moment your team or content volume grows.
Best value plan: Professional ($129/month or $103.20/month annual)
Professional delivers the strongest cost-to-capability ratio for most buyers. You get 40 articles per month (4× Starter), 3 seats, 5 domains, AI crawler monitoring, 250 audit pages, and 90 days of SERP history. For a small content team publishing weekly, Professional covers the full workflow without the Scale price tag.
Plan to avoid: Starter (for teams)
Starter is built for exactly one person managing one domain. The moment you need a second seat, a second domain, or more than 10 articles per month, you’re forced to Professional. If you’re evaluating Frase for a team, skip Starter entirely and start your trial with Professional features in mind.
Who should pay for Frase
Solo publishers with one site who want AI-powered content optimization and SEO/GEO workflow in one platform. Small in-house content teams producing 10 to 40 optimized articles per month. Agencies that need SERP research, AI writing support, AI visibility tracking, site audits, and publishing in a shared workspace. If you are comparing broader best AI content creation tools to see how Frase fits your strategy, this is the main target user.
Who should skip it
Buyers who primarily need keyword volume data, backlink databases, or technical SEO audits: Frase does not replace a full SEO suite. Teams that require a permanent free plan. Large organizations that need SSO and SLAs but don’t want to engage sales. Users expecting fully publishable AI articles without any editorial review.
Frequently Asked Questions
How much does Frase cost in 2026?
Frase costs $49/month to $299/month on monthly billing, or $39/month to $239.20/month equivalent on annual billing. Enterprise pricing is custom. All self-serve prices were verified against the official Frase pricing page on June 18, 2026.
Does Frase have a free plan?
No permanent free plan is available. Frase promotes a 7-day free trial with no credit card required. Capterra lists the free trial as available and the free version as unavailable, though its pricing figures appear outdated.
Does Frase offer a free trial?
Yes, Frase offers a 7-day free trial with full access to all features, including the AI Agent, content optimization, AI visibility tracking, site audits, and publishing. No credit card is required to start.
Does Frase charge for extra seats?
Yes, Professional and Scale plans charge $29/month per additional seat beyond the included count. Starter does not offer a public extra-seat option. Whether the annual billing discount applies to extra seats is not publicly disclosed.
What is included in Frase Starter?
Starter includes full AI Agent access, 10 AI-optimized articles per month, 50 audit pages, 50 agent prompts, 50 visibility prompts, 1 monitored domain, 1 user seat, 1 brand voice profile, content calendar, auto internal linking, AI visibility tracking, SEO and GEO optimization, SERP research, competitor analysis, and API and MCP access.
What is included in Frase Professional?
Professional includes everything in Starter plus 3 seats (extra at +$29/seat), 5 monitored domains, 40 AI-optimized articles per month, 250 audit pages, 200 agent prompts, 200 visibility prompts, 90 days of SERP history, 3 AI platforms tracked, 5 brand voice profiles, 25 reference documents, and AI crawler monitoring.
Is Frase cheaper than Surfer SEO?
At the starting price, yes: Frase begins at $49/month versus Surfer’s $59/month. For a 10-user team, the comparison depends on plan structure: Frase Scale plus 5 extra seats runs approximately $444/month, while Surfer’s Peace of Mind includes 10 seats at $359/month monthly billing. Team-size math matters more than starting price when comparing these tools. You can also review Perplexity AI pricing options for a different research-first model.
Is annual billing worth it for Frase?
If you are committed to using Frase for 12 months, the 20 percent annual discount saves $120/year on Starter, $310/year on Professional, and $718/year on Scale. However, Frase’s terms state that all fees are final and non-refundable, so start with the free trial and consider a monthly subscription before committing to annual billing.
Pricing data in this article was verified against Frase’s official pricing page on June 18, 2026. Annual equivalents are calculated by applying the published 20 percent discount to monthly prices. Enterprise pricing is custom and not publicly disclosed. Add-on prices for articles, audit pages, and visibility prompts are not publicly itemized. Prices, plan names, and limits are subject to change: always verify current pricing at frase.io/pricing before purchasing.
